Slow Marketing is a movement whose time has come.
And like any movement (or small business), our success depends on how well we tell our story.
The story of who we are, what we stand for, and what we hope to achieve.
Part of the way we’ll do that is through visuals — specifically our icons and symbols.
Which brings me to today’s topic: the Slow Marketing logo.
When I put together this site over a month ago, I knew that the creation of a logo would eventually be required, and I wanted it to be a process we did together.
In the interim though, I had to create something. So I looked to the natural world and how we might represent this movement in symbol.
Why the Sea Turtle?
Throughout history, we humans have seen turtles in a special light. Ancient myths from all over the world describe our universe as resting on the turtle’s back. Eastern cultures believed that the turtle’s back symbolized Heaven and that its underside represented Earth. For them, the turtle signified the uniting of Heaven and Earth within one’s own life.
Some cultures still think of the turtle as a symbol of the primal mother and believe that it is connected to the lunar cycle. Others associate it with longevity and wisdom. Incredibly, sea turtles have existed on earth longer than any other vertebrate animal — they were here when dinosaurs evolved and became extinct, and they survived the Ice Age.
The turtle has qualities that are aligned with the Slow Marketing movement. The turtle naturally withdraws and goes within when in turmoil. It doesn’t need to learn the importance of this focusing inward, it naturally knows.
The turtle’s whole life is one of steadfastness, effort, and patience. It lives a slow and steady life of “non-doing.” There is a saying, “Home is where the heart is” — the turtle is always at home within itself.
Choosing Colors: Green, Blue and Other Choices
Color is another form of non-verbal communication, so it’s important that we choose colors that not only look good, but that also help us tell us story.
In color psychology, green is the color of balance and growth. It can mean both self-reliance as a positive and possessiveness as a negative, among many other meanings.
If we look at the chakras, green is the color of the heart chakra. The heart chakra is our fulcrum. The point of balance between deep earth (foundational, material, prime creation) and elevated reality (ethereal, spiritual, metaphysical creativity).
The heart is the mixer. The equalizer. The channel through which the material and immaterial must move in order to create…well, create anything and everything. Nothing of substance or natural order comes into being without first passing through the gateway of the heart.
As for blue, color psychology tells us it’s the color of trust and peace. It can suggest loyalty and integrity as well as conservatism and frigidity.
In the chakra system, blue is the throat chakra. It’s the chakra of communication and expression of what we’ve learned and dreamed up in the heart. Sounds like marketing to me!
Purple (in color psychology) is the color of the imagination. It can be creative and individual or immature and impractical.
In the chakra system, we could go with either indigo or violet — both have relevance to what we’re about here.
Indigo is about vision that helps us see past illusions. And violet is beyond linear time.
Options to Consider
Thankfully, one of our own stepped forward to help us create some of the branding elements we’ll need in order to build this movement: our logo, badge and possibly our website. (Be sure to show her some love by visiting her online!)
Here are six ideas she’s shared with us. Please leave a comment and let us know which one(s) resonate most with you.
(Usually, I’m not one for doing this sort of thing by committee, but I felt it was important that we share this process together. Your input matters!)
To view the logos, click on the thumbnails below and they’ll open up at full view.
Feel free to suggest color and font changes, too. We’ll take all comments and feedback under consideration.